Account Management - The Fundamentals
Part 2: Planning & Adoption
Following on from Part 1 where we discussed the more theoretical side of account management. Part 2 looks at how to create an environment to make things happen and exert influence, not only the what, why and how of producing a plan but also putting it into action.
Strategic account management focuses on developing long-term relationships with key customers to drive account growth. It requires careful planning, regular communication and continuous assessment to identify growth opportunities and invest resources wisely.
Aimed at: CEO's and Senior Leaders
Hosted by: HT Founder Jon Eyers & Guest Speaker Wayne Barker
Presented on: 18th December @ 08:30
By watching this webinar you will learn:-
- Account Planning Context
- Producing an account plan playbook
- Pillars of an account plan
- Moving from vendor 'admin' to customer value
- Adoption of the plan
- Reviewing the plan