Account Management - The Fundamentals
Part 1: Investing in Account Growth
When scaling up, there continues to be a demand for new business but there is a critical turning point when you need to figure out how to keep and grow existing customers.
Strategic account management focuses on developing long-term relationships with key customers to drive account growth. It requires careful planning, regular communication and continuous assessment to identify growth opportunities and invest resources wisely.
Aimed at: CEO's and Senior Leaders
Hosted by: HT Founder Jon Eyers & Guest Speaker Wayne Barker
Presented on: 20th November @ 08:30
By watching this webinar you will learn:-
- Account Management Context
- The Progressive Impact of Account Management
- Pragmatic Approach to Account Management
- Choosing which accounts to manage
- Alignment of Player Profiles with strategic and tactical goals