Specialist hiring for VP Sales, Sales Director and Head of Sales appointments across the UK & EMEA
Senior Sales Hiring Isn't Just Recruitment
A VP Sales, Sales Director or Head of Sales appointment is one of the most consequential hires a B2B software business will make. The wrong leader can cost 12-18 months of growth. The right one transforms the trajectory of the company.
These hires don't fail because there aren't good candidates in the market. They fail because the role wasn't defined correctly, the wrong profile was targeted, or the leader was placed into an environment that wasn't set up for them to succeed.
That's what gets fixed before the search begins.
A Different Approach to Senior Sales Hiring
Calibration
What does success look like after 12 months? Is the business hiring a Builder, Operator or Leader? Is the compensation credible in the market?
These questions are answered before the first candidate is approached.
Search
Targeted, principal led market mapping and outreach. Direct, confidential engagement with proven senior commercial leaders.
A quality led shortlist rather than CV volume.
Appointment
Structured candidate assessment using proprietary frameworks. Leadership fit and evidence assessment.
Offer alignment and 30, 60 and 90 day check ins after appointment.
Who I Work With
B2B software businesses making senior sales leadership appointments across the UK and Europe.
Typical clients:
- Seed to Series C software companies
- PE backed and established international vendors
- International businesses building or scaling EMEA commercial operations
- Founder led businesses making their first senior sales leadership hire
- Investor backed businesses replacing or upgrading existing sales leadership
Typical appointments:
- VP Sales
- Sales Director
- Head of Sales
- Regional VP Sales
- VP Sales EMEA
About Jon Eyers

I work with a small number of clients at any one time. That's deliberate. You get my full attention, my full expertise and a search process built around your specific commercial situation, not a database search and a shortlist.
If you're making a critical sales leadership appointment, I'd welcome a conversation.
Start The Conversation
For an introductory call about your sales leadership hire, get in touch directly.