software recruitment consultants

Product Marketing Manager

Product Marketing Manager 

Buckinghamshire

SaaS Vendor 

£55K to £65K depending on experience 

My client are an innovative SaaS vendor and one of the leaders in their market space. Working in one of the fasting growing market places in the software industry this is an opportunity to work within a business that has shown unparalleled growth over the last 5 years

Job Description

Reporting into the Head of Marketing your role will be to devise the go-to-market strategy for the companies SaaS offer taking into account such things as market trends and a buyers/ client motivation.

Whilst there are no direct reports you will be required to work closely with all the teams within the business including, marketing communications, product management and sales etc.

You will have an expert knowledge of client audiences and be able to transfer this knowledge of markets, buyers and product across the business

Types of day to day activity

  • Targeting exercises that identifying the market sectors with biggest appetite for the companies offering
  • Continual gathering of market data giving insight into target clients, buyer needs, purchasing decision process’s, who to target within prospective organisations, pricing models etc
  • Write product documents including marketing plan, launch plan etc
  • Continually re-enforce the companies valued proposition with its target audience with pertinent messaging
  • Work with marketing peers to produce relevant smart content for target buyers and social media
  • Develop comparison data sheets to position the company against its competitive organisations
  • Manage new software releases to ensure the message reach’s all the client base
  • Work closely with the customer success managers, account managers and the wider marketing team to offer a steady flow of customer testimonials, case studies and references

You will be required to have

  • 5+ years of “software” product marketing experience
  • Preferably experience working with product categories solution provider or SaaS
  • Must have analysts experience including Gartner and Forrester
  • Product management experience would be beneficial
  • Must have a full driving licence
  • Must be happy attend other offices within the business as and when required

 

Marketing, Product Marketing, Go-to-Market, Saas, Software Vendor

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